J.Cpanney adopt wrong stratergy of "every day low cost"

main reason of this the J.Cpanney do not have proper marchandise to drive the consumer need in store where same time lacking the sales promotion. they also do not have proper price stucture as compare to target and walmart.The walmart and target provide various type of marchandise as prefer by consumer mostly because they keep the perfect pair of product and at same time their store are design well to attract to customer,but J.C penney lacking all this to drive the customer.This might change in three years—which is when J.C. Penney plans to complete its store redesign and streamline its inventory. Even then, the merchandise and the shopping experience will drive consumers to J.C. Penney stores, rather than the mere promise of an everyday low price.